There’s a mood of change in the hospitality industry. Once, hotels were seen as places of retreat and safety, where consistency of the guest experience was key. Today, hotels have broadened their remit to embrace a bespoke, sensory, experiential environment, redefining their purpose into the 21st century.
We know from our Business Impact of Scent report that hotel guests feel more patient and relaxed in scented environments, as well as more likely to return. In our Ultimate Hotel Experience report, we demonstrate the science that supports this psychology.
The Ultimate Hotel Experience report seeks to understand:
- The impact of multisensory environments on the guest experience, and, specifically, the role of scent
- If different traveller types have a preference for specific types of multisensory experience
- How to deploy multisensory in hotels for greatest impact
Our latest research based findings provide new insight on the impact of scent in the hotel environment, its potential to build brand engagement for longer term guest relationships, and direction to physical hotel design.