The increase in information available online has reduced the amount of time that car-buyers need to spend in car showrooms. The impact on dealerships and automotive brands has been a gear shift in terms of attracting new consumers and...
Hotels are facing many challenges. Firstly, these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...
One of the biggest buzzwords in hospitality is ‘wellness’. So it makes sense that mediscent – the use of fragrance to promote wellbeing and good health – was recently reported as a trend in hotels for 2019: and that...
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
What does Christmas smell like? The fragrances associated with the Christmas and the winter holiday season really get you in the festive spirit. Indeed, the very words themselves conjure that seasonal sense of cosiness and warmth: cinnamon, mulled spices,...
The holiday season is a time of shopping and gift-buying, and it’s of paramount importance for the retail industries. The so-called ‘golden quarter’ – the three-month run from October to January including Christmas and the New Year – presents...
Putting a loved one into residential care can be one of the most difficult decisions anyone can make. Primarily, you worry about elderly relatives’ health and wellbeing. Also, the guilt at not being able to manage their needs can...