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The Premium Scenting Blog
  • Home
  • Blog
  • Categories
    • Business impact of scenting
    • Experiential retail
    • Hotel branding
    • Multisensory marketing
    • Scent benefits
11 March 2020

The scent of well-being in hotels

Written by Amanda Jackson
scent of well being
The spa and wellbeing sector has grown greatly in the last decade. The global wellness industry is now estimated to be worth $4.2 trillion according to the Global Wellness Institute’s (GWI) 2017 Global Wellness Economy Monitor, with the wellness-tourism sector...
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12 February 2020

Traveller personas and the use of scent

Written by Amanda Jackson
Traveller personas and the use of scent
At some point in everyone’s life, the desire to travel has probably surpassed every other. Whereas a holiday is usually required to recharge the batteries, travel is more often about taking yourself away from what you know and the...
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Hotel branding Leave a Comment
29 January 2020

Scented storytelling: The role of smell in an actor’s toolkit

Written by Amanda Jackson
Storytelling
An intriguing story was published at the tail-end of 2019, revealing how the actor Emma Stone, it was reported in Vogue, likes to determine what the character she’s about to play smells like – and indeed, this is one...
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15 January 2020

How the power of scent can upgrade any hotel experience

Written by Amanda Jackson
The hospitality industry is in a time of transformation as digital technology evolves at breakneck speed and millennials influence change and force hotels to re-evaluate how they do business. At one time, hotels would look at functional ways to...
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Hotel branding Leave a Comment
18 December 2019

Premium Scenting’s top festive scents

Written by Amanda Jackson
What does Christmas smell like? Is there anything better than the smell of Christmas? The right scent can trigger memories of Christmas past, affect our moods and emotions, and make us feel nostalgic. The smell of a real Christmas...
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Scent benefits Leave a Comment
11 December 2019

How to increase retail spend with seasonal scent

Written by Amanda Jackson
Mall Christmas blog
It’s the most wonderful time of year. In truth, it has been since October, when the first festive fairings sneaked their way onto shop shelves around the world. London’s Selfridges adopted the Christmas spirit earlier than any other department...
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Experiential retail Leave a Comment
04 December 2019

Five amazing experiential hotels

Written by Amanda Jackson
Five experimental hotels
Scent can affect our feelings. International research institute Milward Brown found in 2009 that 75 per cent of our emotions are generated by what we smell. More recently, Premium Scenting’s study, The Business Impact of Scent revealed similar results,...
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Hotel branding Leave a Comment
30 October 2019

Scent and memory in hotels

Written by Amanda Jackson
Scent memory
Smell is one of our best-developed senses. Humans are able to distinguish some one trillion different scent combinations, and our sense of smell is highly discriminating.  Even when we struggle to identify scents themselves, we are highly adept at...
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Hotel branding Leave a Comment
16 October 2019

The growth of the signature scent

Written by Amanda Jackson
Signature scent
There are three key reasons to use fragrance design in a hotel. Hotels most commonly use it to provide a pleasant and enhanced environment for guests or to use it as an olfactory signal that you have arrived in...
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Hotel branding Leave a Comment
30 September 2019

The evolving guest stay

Written by Amanda Jackson
Evolving guest stay
As the idea of the transactional hotel recedes, the sensorial, immersive hotel is becoming the key to the future, where all the senses work holistically to deliver a top guest experience – and an authentic way to experience a...
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Hotel branding Leave a Comment
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