Smell is one of our best-developed senses. Humans are able to distinguish some one trillion different scent combinations, and our sense of smell is highly discriminating. Even when we struggle to identify scents themselves, we are highly adept at...
There are three key reasons to use fragrance design in a hotel. Hotels most commonly use it to provide a pleasant and enhanced environment for guests or to use it as an olfactory signal that you have arrived in...
As the idea of the transactional hotel recedes, the sensorial, immersive hotel is becoming the key to the future, where all the senses work holistically to deliver a top guest experience – and an authentic way to experience a...
Millennials are a much-discussed cohort of people who are currently the most sought after – and fickle – consumer group in the business world. Typically considered to have been born between the early 1980s and the mid-1990s, they have...
Customer expectation is evolving and increasing, and brands need to remain one step ahead. According to Assurant, 88% of consumers expect their experience with the companies they use to keep getting better in the future, and a report by...
As hotels become more experiential, the lobby is becoming a place that acts as an active link between the hotel and its location. Innovative hotels are placing greater emphasis on the lobby space itself, using it to facilitate interaction,...
In this ever-evolving digital world, consumers are heavily empowered by online research. Information is available at the tips of our fingers, and our propensity to browse online is only set to increase. According to UPS, four in ten purchases...
The use of fragrance in hotels continues apace – and is increasingly sophisticated. Recently, it was announced that Andaz Hotels & Resorts and The Society of Scent were developing custom scents to connect guests to unique local experiences and...
The increase in information available online has reduced the amount of time that car-buyers need to spend in car showrooms. The impact on dealerships and automotive brands has been a gear shift in terms of attracting new consumers and...
Hotels are facing many challenges. Firstly, these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...