In recent times, it has been recognised that multi-sensory marketing enhances the customer experience and drives brand loyalty, but how does it work, and more importantly, how can it work for you?
In our Business Impact of Scenting report, we demonstrated how Premium Scenting not only creates a more pleasant and memorable experience for your customers, but also delivers tangible business benefits. In our Ultimate Retail Experience report, we demonstrate the science that supports the psychology.
The Ultimate Retail report seeks to understand:
- How much scent physically impacts mood thereby shifting the perception of the retail environment
- How scent, sound and visuals stimulate physical human responses when applied individually and in cohesion
- How brand identities can apply tailored fragrances to personas, aligning with specific lifestyles and leading to brand loyalty
Our latest research based findings provide new insight on consumer responses to smell, and highlight how retail spaces can apply experiential and scent marketing to enhance the customer experience.