Leveraging the sense of smell significantly increases consumer involvement in experiences by a margin of 38%, at a statistically significant level of 99%
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The hospitality industry is in an age of change. Hotels are broadening their remit to embrace a bespoke, sensory, experiential environment in a bid to enhance memorability, repeat custom and guest referrals.
As well as building upon levels of safety and luxury, hotels are also intent on finding ways to give guests unprecedented levels of personalisation through experiential and multisensory inputs.
Further, the more pioneering hotels are no longer always aiming for global similarity, but are seeking to engage with each locality so that guests can experience a sense of place as well as enjoy the feeling of luxury.
The use of scent is increasingly integral to the hotel design process - i.e. scent is as important as décor, furniture and staff training.
This is because the right scent can create a vital, obvious and deeper connection with guests by helping them associate it with a hotel through positive emotions and memories.
Our research indicates that frequent travellers often cite the smell of a hotel as being akin to the sentiment of “coming home”. This is how a familiar scent functions as a trigger for comforting emotions.
Source: Business Impact of Scent Report, Premium Scenting, 2016
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