The hospitality sector too, is facing more competition than ever before, largely due to changes in the market driven by online channels. Comparison sites, booking sites, online customer reviews and the growth of home-rentals have made for fierce competition in the hospitality sector.
Hotels have to do much more than just provide a bed for the night; the need - now more than ever - to create distinct experiences and a feeling of warmth and welcome as soon as guests enter the building.
The key to attracting and retaining customers is multisensory marketing. Using a combination of design, lighting, music and scenting to provide an immediate and long-lasting sense of sophistication and quality. The use of scenting as part of a multisensory experience increases repeat visits and creates a strong brand affiliation by:
- Improving guests’ moods, making them feel relaxed, patient and happy
- Creating positive associations with the brand
- Encouraging positive reviews
An expert scent designer can develop and deploy a scent strategy using the latest technology to create a truly holistic guest experience. Find out how hotels can benefit from the power of scent in our Ultimate Hotel Experience report.