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Tag: signature scents

14 January 2019

What impact does scent memory have on the hotel guest experience?

Written by Amanda Jackson
What impact does scent memory have on the hotel guest experience?
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
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Hotel branding, Scent benefits Leave a Comment
24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
27 July 2017

Five stores that smell good (oh, and one bus route…)

Written by Admin
Five stores that smell good (oh, and one bus route
In 1998, Joseph Pine and James Gilmore coined the term ‘The Experience Economy’, describing a future where, in order to stand out, businesses should create memorable events for their customers. Well, two decades on, it’s happening. Rather than simply...
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Experiential retail Leave a Comment

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