The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
In 1998, Joseph Pine and James Gilmore coined the term ‘The Experience Economy’, describing a future where, in order to stand out, businesses should create memorable events for their customers. Well, two decades on, it’s happening. Rather than simply...