The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
Why is scent so useful to hotels? “We know how powerful scent can be in memory and memory formation. So, in a hotel, it makes sense to use some kind of signature scent as a unique sensory experience, which...
The number of people shopping during the festive season is staggering. Shoppers spent $630.5 billion during the winter holiday season in 20151. There is a lot of spend for retailers to share, regardless of where you are in the...