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Tag: scenting programme

24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
22 August 2017

Can the right scent really increase in-store sales? Learn how Media Markt built fragrance into it’s store experience and incredible things happened

Written by Admin
Featured Video Play Icon
Europe’s largest consumer electronics retailer, Media Markt, set out to test this theory when they asked PremiumScenting to create a store scenting programme for one of their flagship stores based in The Netherlands. By offering every shopper an experience...
Read More about Can the right scent really increase in-store sales? Learn how Media Markt built fragrance into it’s store experience and incredible things happened
Business impact of scenting, Experiential retail Leave a Comment

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