It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
Why is scent so useful to hotels? “We know how powerful scent can be in memory and memory formation. So, in a hotel, it makes sense to use some kind of signature scent as a unique sensory experience, which...
In this latest video Christophe Laudamiel, Master Perfumer, discusses the powerful relationship between scent, our sense of smell, and our emotions. The emotional recall produced by a particular smell, your scent memory, is far more powerful than the recall...