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Tag: scent marketing

14 May 2019

5 ways scent marketing can impact customer experience in car showrooms

Written by Amanda Jackson
Amanda Jackson
car show rooms scent marketing
The increase in information available online has reduced the amount of time that car-buyers need to spend in car showrooms. The impact on dealerships and automotive brands has been a gear shift in terms of attracting new consumers and...
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Scent benefits 1 Comment
21 March 2019

The hotel in the age of disruption

Written by Amanda Jackson
Amanda Jackson
The hotel in the age of disruption
Hotels are facing many challenges. Firstly, ­these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...
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Hotel branding Leave a Comment
11 March 2019

The impact of scent in hotels

Written by Amanda Jackson
Amanda Jackson
The impact of scent in hotels
One of the biggest buzzwords in hospitality is ‘wellness’.  So it makes sense that mediscent  – the use of fragrance to promote wellbeing and good health – was recently reported as a trend in hotels for 2019: and that...
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Hotel branding Leave a Comment
25 February 2019

The Proustian effect – what does it mean?

Written by Amanda Jackson
Amanda Jackson
The Proustian effect – what does it mean?
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
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Scent benefits Leave a Comment
28 January 2019

Scent: The quickest sense on the block

Written by Amanda Jackson
Amanda Jackson
Scent: The quickest sense on the block
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
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Multisensory marketing, Scent benefits Leave a Comment
10 September 2018

Is scent the key to happy customers and happy brands?

Written by Amanda Jackson
Amanda Jackson
Is scent the key to happy customers and happy brands?
In this latest video Christophe Laudamiel, Master Perfumer, discusses the powerful relationship between scent, our sense of smell, and our emotions. The emotional recall produced by a particular smell, your scent memory, is far more powerful than the recall...
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Experiential retail Leave a Comment
27 August 2018

Can retailers increase sales through scent marketing?

Written by Amanda Jackson
Amanda Jackson
Can retailers increase sales through scent marketing?
Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
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Business impact of scenting, Experiential retail Leave a Comment
19 October 2017

New independent study reveals the incredible impact of scent on elderly care.

Written by Wenda Kielstra
Wenda Kielstra
New independent study reveals the incredible impact of scent on elderly care
A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience...
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Scent benefits 2 Comments
05 October 2017

Leading neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017

Written by Dr. Andy Myers
Dr. Andy Myers
Two girls shopping
The multisensory revolution is fully underway – this learning from neuroscience has broken free of the lab and into the mainstream, telling us that all our senses are interconnected, they are not unimodal i.e. you do not just taste,...
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Experiential retail, Multisensory marketing Leave a Comment
22 August 2017

Can the right scent really increase in-store sales? Learn how Media Markt built fragrance into it’s store experience and incredible things happened

Written by Harri Smit
Harri Smit
Featured Video Play Icon
Europe’s largest consumer electronics retailer, Media Markt, set out to test this theory when they asked PremiumScenting to create a store scenting programme for one of their flagship stores based in The Netherlands. By offering every shopper an experience...
Read More about Can the right scent really increase in-store sales? Learn how Media Markt built fragrance into it’s store experience and incredible things happened
Business impact of scenting, Experiential retail Leave a Comment
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