Hotels are facing many challenges. Firstly, these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...
One of the biggest buzzwords in hospitality is ‘wellness’. So it makes sense that mediscent – the use of fragrance to promote wellbeing and good health – was recently reported as a trend in hotels for 2019: and that...
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
In this latest video Christophe Laudamiel, Master Perfumer, discusses the powerful relationship between scent, our sense of smell, and our emotions. The emotional recall produced by a particular smell, your scent memory, is far more powerful than the recall...
Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience...
The multisensory revolution is fully underway – this learning from neuroscience has broken free of the lab and into the mainstream, telling us that all our senses are interconnected, they are not unimodal i.e. you do not just taste,...
Europe’s largest consumer electronics retailer, Media Markt, set out to test this theory when they asked PremiumScenting to create a store scenting programme for one of their flagship stores based in The Netherlands. By offering every shopper an experience...
In 1998, Joseph Pine and James Gilmore coined the term ‘The Experience Economy’, describing a future where, in order to stand out, businesses should create memorable events for their customers. Well, two decades on, it’s happening. Rather than simply...