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Tag: scent impact

14 January 2019

What impact does scent memory have on the hotel guest experience?

Written by Amanda Jackson
What impact does scent memory have on the hotel guest experience?
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
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Hotel branding, Scent benefits Leave a Comment
24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
10 September 2018

Is scent the key to happy customers and happy brands?

Written by Amanda Jackson
Is scent the key to happy customers and happy brands?
In this latest video Christophe Laudamiel, Master Perfumer, discusses the powerful relationship between scent, our sense of smell, and our emotions. The emotional recall produced by a particular smell, your scent memory, is far more powerful than the recall...
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Experiential retail Leave a Comment
19 October 2017

New independent study reveals the incredible impact of scent on elderly care.

Written by Admin
New independent study reveals the incredible impact of scent on elderly care
A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience...
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Scent benefits 2 Comments

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