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Tag: retail

11 December 2019

How to increase retail spend with seasonal scent

Written by Amanda Jackson
Mall Christmas blog
It’s the most wonderful time of year. In truth, it has been since October, when the first festive fairings sneaked their way onto shop shelves around the world. London’s Selfridges adopted the Christmas spirit earlier than any other department...
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Experiential retail Leave a Comment
11 February 2019

What is “shoppertainment?”

Written by Amanda Jackson
What is “shoppertainment?”
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
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Experiential retail Leave a Comment
30 November 2018

The immersive store (And how to achieve it)

Written by Amanda Jackson
Why is immersive retail experience important
When Burberry’s Regent Street flagship opened in 2012, the fashion giant’s CEO Angela Ahrendts (now with Apple’s Retail division) said: “Customers can experience every facet of the brand through immersive multimedia content exactly as they do online.” Burberry was...
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Experiential retail Leave a Comment
24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
16 May 2017

Total Retail: Appealing to your sense of style through your sense of smell

Written by Admin
People and lights
Retailers are racing to stay relevant as the global retail landscape continues to transform. Retail sales continue to be a significant revenue driver for brands – within the context of a growth of e-commerce and emergence of multiple channels...
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Business impact of scenting, Experiential retail Leave a Comment

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