It’s the most wonderful time of year. In truth, it has been since October, when the first festive fairings sneaked their way onto shop shelves around the world. London’s Selfridges adopted the Christmas spirit earlier than any other department...
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
When Burberry’s Regent Street flagship opened in 2012, the fashion giant’s CEO Angela Ahrendts (now with Apple’s Retail division) said: “Customers can experience every facet of the brand through immersive multimedia content exactly as they do online.” Burberry was...
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
Retailers are racing to stay relevant as the global retail landscape continues to transform. Retail sales continue to be a significant revenue driver for brands – within the context of a growth of e-commerce and emergence of multiple channels...