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The Premium Scenting Blog
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    • Business impact of scenting
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    • Scent benefits

Tag: premium scenting

24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
13 August 2018

How does scent impact the hotel brand experience?

Written by Amanda Jackson
How does scent impact the hotel brand experience?
Part of the brand experience in a hotel is the architecture and design of the building and the bedrooms as well as, of course, the service. Other, less obvious elements of the brand include sound, lighting and, crucially, smell,...
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Hotel branding 1 Comment
11 July 2017

Making an entrance: the holistic effects of hotel scenting

Written by Admin
Effects of hotel scenting
Brand loyalty has never been so important to nurture. The rise of digital, the increase of real-time review sites and the ability of word of mouth to spread around the globe practically overnight, has led to more consumer awareness,...
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Business impact of scenting, Hotel branding 2 Comments
27 June 2017

The science and psychology of scent

Written by Admin
The science and psychology of scent
Our sense of smell is key to our emotions and memory. The power of scent and fragrance when it comes to improving our mood and enhancing our sense of well-being is well documented1. For many brands, the considered use...
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Multisensory marketing Leave a Comment

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