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The Premium Scenting Blog
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    • Business impact of scenting
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    • Multisensory marketing
    • Scent benefits

Tag: multisensory

18 December 2019

Premium Scenting’s top festive scents

Written by Amanda Jackson
What does Christmas smell like? Is there anything better than the smell of Christmas? The right scent can trigger memories of Christmas past, affect our moods and emotions, and make us feel nostalgic. The smell of a real Christmas...
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Scent benefits Leave a Comment
11 December 2019

How to increase retail spend with seasonal scent

Written by Amanda Jackson
Mall Christmas blog
It’s the most wonderful time of year. In truth, it has been since October, when the first festive fairings sneaked their way onto shop shelves around the world. London’s Selfridges adopted the Christmas spirit earlier than any other department...
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Experiential retail Leave a Comment
25 February 2019

The Proustian effect – what does it mean?

Written by Amanda Jackson
The Proustian effect – what does it mean?
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
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Scent benefits Leave a Comment
28 January 2019

Scent: The quickest sense on the block

Written by Amanda Jackson
Scent: The quickest sense on the block
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
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Multisensory marketing, Scent benefits Leave a Comment
14 January 2019

What impact does scent memory have on the hotel guest experience?

Written by Amanda Jackson
What impact does scent memory have on the hotel guest experience?
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
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Hotel branding, Scent benefits Leave a Comment
30 November 2018

The immersive store (And how to achieve it)

Written by Amanda Jackson
Why is immersive retail experience important
When Burberry’s Regent Street flagship opened in 2012, the fashion giant’s CEO Angela Ahrendts (now with Apple’s Retail division) said: “Customers can experience every facet of the brand through immersive multimedia content exactly as they do online.” Burberry was...
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Experiential retail Leave a Comment
22 October 2018

The scent of hospitality: An interview with Andy Myers of Sensory Marketing Consultancy, Walnut Unlimited

Written by Amanda Jackson
The scent of hospitality - Aroma use in hotels
Why is scent so useful to hotels? “We know how powerful scent can be in memory and memory formation. So, in a hotel, it makes sense to use some kind of signature scent as a unique sensory experience, which...
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Hotel branding, Scent benefits Leave a Comment
08 October 2018

It’s the age of “shopper power”

Written by Amanda Jackson
the age of "shopper power", what it means to retailers and customers
Since Amazon began 23 years ago, physical retailers have been on the back foot. But now the store is returning with a revived confidence, and the nest retail revolution is underway. It’s about providing multisensory experiences, focused personal communication...
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Experiential retail Leave a Comment
24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
27 July 2017

Five stores that smell good (oh, and one bus route…)

Written by Admin
Five stores that smell good (oh, and one bus route
In 1998, Joseph Pine and James Gilmore coined the term ‘The Experience Economy’, describing a future where, in order to stand out, businesses should create memorable events for their customers. Well, two decades on, it’s happening. Rather than simply...
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Experiential retail Leave a Comment

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