• Home
  • Blog
  • Categories
    • Business impact of scenting
    • Experiential retail
    • Hotel branding
    • Multisensory marketing
    • Scent benefits
The Premium Scenting Blog
  • Home
  • Blog
  • Categories
    • Business impact of scenting
    • Experiential retail
    • Hotel branding
    • Multisensory marketing
    • Scent benefits

Tag: multisensory marketing

21 March 2019

The hotel in the age of disruption

Written by Amanda Jackson
The hotel in the age of disruption
Hotels are facing many challenges. Firstly, ­these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...
Read More about The hotel in the age of disruption
Hotel branding Leave a Comment
11 March 2019

The impact of scent in hotels

Written by Amanda Jackson
The impact of scent in hotels
One of the biggest buzzwords in hospitality is ‘wellness’.  So it makes sense that mediscent  – the use of fragrance to promote wellbeing and good health – was recently reported as a trend in hotels for 2019: and that...
Read More about The impact of scent in hotels
Hotel branding Leave a Comment
25 February 2019

The Proustian effect – what does it mean?

Written by Amanda Jackson
The Proustian effect – what does it mean?
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
Read More about The Proustian effect – what does it mean?
Scent benefits Leave a Comment
28 January 2019

Scent: The quickest sense on the block

Written by Amanda Jackson
Scent: The quickest sense on the block
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
Read More about Scent: The quickest sense on the block
Multisensory marketing, Scent benefits Leave a Comment
08 October 2018

It’s the age of “shopper power”

Written by Amanda Jackson
the age of "shopper power", what it means to retailers and customers
Since Amazon began 23 years ago, physical retailers have been on the back foot. But now the store is returning with a revived confidence, and the nest retail revolution is underway. It’s about providing multisensory experiences, focused personal communication...
Read More about It’s the age of “shopper power”
Experiential retail Leave a Comment
10 September 2018

Is scent the key to happy customers and happy brands?

Written by Amanda Jackson
Is scent the key to happy customers and happy brands?
In this latest video Christophe Laudamiel, Master Perfumer, discusses the powerful relationship between scent, our sense of smell, and our emotions. The emotional recall produced by a particular smell, your scent memory, is far more powerful than the recall...
Read More about Is scent the key to happy customers and happy brands?
Experiential retail Leave a Comment
13 August 2018

How does scent impact the hotel brand experience?

Written by Amanda Jackson
How does scent impact the hotel brand experience?
Part of the brand experience in a hotel is the architecture and design of the building and the bedrooms as well as, of course, the service. Other, less obvious elements of the brand include sound, lighting and, crucially, smell,...
Read More about How does scent impact the hotel brand experience?
Hotel branding 1 Comment
19 October 2017

New independent study reveals the incredible impact of scent on elderly care.

Written by Admin
New independent study reveals the incredible impact of scent on elderly care
A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience...
Read More about New independent study reveals the incredible impact of scent on elderly care.
Scent benefits 2 Comments
05 October 2017

Leading neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017

Written by Admin
Two girls shopping
The multisensory revolution is fully underway – this learning from neuroscience has broken free of the lab and into the mainstream, telling us that all our senses are interconnected, they are not unimodal i.e. you do not just taste,...
Read More about Leading neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017
Experiential retail, Multisensory marketing Leave a Comment
19 September 2017

What does luxury smell like? Scenting in a premium world

Written by Admin
What does luxury smell like? Scenting in a premium world
Luxury means different things to different people. For some, luxury evokes sumptuous interiors, beautiful lighting and carefully selected music. For others, it’s about a gourmet meal, or a bottle of expensive wine. In other words, luxury is an experience...
Read More about What does luxury smell like? Scenting in a premium world
Multisensory marketing 1 Comment

Trending articles

Scent marketing solutions for retail businesses

Multi-sensory marketing is sharing the future of retail stores, offering customers sensory cues to stimulate dwell time and brand involvement.

Discover the ultimate retail experience today


Scent: an intrinsic element of the hotel brand

Our latest research-based findings provide new insight on the impact of scent in the hotel environment, its potential to build brand engagement for longer-term guest relationships and influence on physical design.

Download the Ultimate Hotel Experience report


The business impact of scenting

Understand the growing phenomenon that is scent marketing and how the world of the multi-sensory is impacting businesses today.

Read more

SUBSCRIBE TO THE PREMIUM SCENTING BLOG


BRC Queen's Award for Enterprise CEPA Ifra-image
  • Locations
  • Contact
  • Contact
  • services
  • Scent marketing
  • About
  • Careers
  • Legal statement
  • Privacy policy
  • Cookie policy
  • Do not sell my personal information
  • Supplier code
  • Manage cookies
Premiumscenting
YouTube
  • Legal statement
  • Privacy policy
  • Cookie policy
  • Manage cookies

© 2020 Rentokil Initial plc Legal statement.

Global | English
  • initial.com
  • ambius.com
  • premiumscenting.com
  • rentokil-initial.com