It’s the most wonderful time of year. In truth, it has been since October, when the first festive fairings sneaked their way onto shop shelves around the world. London’s Selfridges adopted the Christmas spirit earlier than any other department...
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
When Burberry’s Regent Street flagship opened in 2012, the fashion giant’s CEO Angela Ahrendts (now with Apple’s Retail division) said: “Customers can experience every facet of the brand through immersive multimedia content exactly as they do online.” Burberry was...
Since Amazon began 23 years ago, physical retailers have been on the back foot. But now the store is returning with a revived confidence, and the nest retail revolution is underway. It’s about providing multisensory experiences, focused personal communication...
In this latest video Christophe Laudamiel, Master Perfumer, discusses the powerful relationship between scent, our sense of smell, and our emotions. The emotional recall produced by a particular smell, your scent memory, is far more powerful than the recall...
Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
In 1998, Joseph Pine and James Gilmore coined the term ‘The Experience Economy’, describing a future where, in order to stand out, businesses should create memorable events for their customers. Well, two decades on, it’s happening. Rather than simply...