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Tag: hotels

21 March 2019

The hotel in the age of disruption

Written by Amanda Jackson
The hotel in the age of disruption
Hotels are facing many challenges. Firstly, ­these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...
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Hotel branding Leave a Comment
11 March 2019

The impact of scent in hotels

Written by Amanda Jackson
The impact of scent in hotels
One of the biggest buzzwords in hospitality is ‘wellness’.  So it makes sense that mediscent  – the use of fragrance to promote wellbeing and good health – was recently reported as a trend in hotels for 2019: and that...
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Hotel branding Leave a Comment
14 January 2019

What impact does scent memory have on the hotel guest experience?

Written by Amanda Jackson
What impact does scent memory have on the hotel guest experience?
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
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Hotel branding, Scent benefits Leave a Comment
13 August 2018

How does scent impact the hotel brand experience?

Written by Amanda Jackson
How does scent impact the hotel brand experience?
Part of the brand experience in a hotel is the architecture and design of the building and the bedrooms as well as, of course, the service. Other, less obvious elements of the brand include sound, lighting and, crucially, smell,...
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Hotel branding 1 Comment
11 July 2017

Making an entrance: the holistic effects of hotel scenting

Written by Admin
Effects of hotel scenting
Brand loyalty has never been so important to nurture. The rise of digital, the increase of real-time review sites and the ability of word of mouth to spread around the globe practically overnight, has led to more consumer awareness,...
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Business impact of scenting, Hotel branding 2 Comments

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