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Tag: Experiential retail

11 December 2019

How to increase retail spend with seasonal scent

Written by Amanda Jackson
Mall Christmas blog
It’s the most wonderful time of year. In truth, it has been since October, when the first festive fairings sneaked their way onto shop shelves around the world. London’s Selfridges adopted the Christmas spirit earlier than any other department...
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11 February 2019

What is “shoppertainment?”

Written by Amanda Jackson
What is “shoppertainment?”
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
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30 November 2018

The immersive store (And how to achieve it)

Written by Amanda Jackson
Why is immersive retail experience important
When Burberry’s Regent Street flagship opened in 2012, the fashion giant’s CEO Angela Ahrendts (now with Apple’s Retail division) said: “Customers can experience every facet of the brand through immersive multimedia content exactly as they do online.” Burberry was...
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08 October 2018

It’s the age of “shopper power”

Written by Amanda Jackson
the age of "shopper power", what it means to retailers and customers
Since Amazon began 23 years ago, physical retailers have been on the back foot. But now the store is returning with a revived confidence, and the nest retail revolution is underway. It’s about providing multisensory experiences, focused personal communication...
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10 September 2018

Is scent the key to happy customers and happy brands?

Written by Amanda Jackson
Is scent the key to happy customers and happy brands?
In this latest video Christophe Laudamiel, Master Perfumer, discusses the powerful relationship between scent, our sense of smell, and our emotions. The emotional recall produced by a particular smell, your scent memory, is far more powerful than the recall...
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27 August 2018

Can retailers increase sales through scent marketing?

Written by Amanda Jackson
Can retailers increase sales through scent marketing?
Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
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Business impact of scenting, Experiential retail Leave a Comment
05 October 2017

Leading neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017

Written by Admin
Two girls shopping
The multisensory revolution is fully underway – this learning from neuroscience has broken free of the lab and into the mainstream, telling us that all our senses are interconnected, they are not unimodal i.e. you do not just taste,...
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Experiential retail, Multisensory marketing Leave a Comment
05 September 2017

Total Retail – what’s that?

Written by Admin
Total Retail – what’s that?
No, it’s nothing to do with Arnold Schwarzenegger’s movie ‘Total Recall’. Rather, Total Retail was coined by accountancy group PwC for its annual report of the same name. In short, it refers to the need to create a unified...
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