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Tag: experiential marketing

11 February 2019

What is “shoppertainment?”

Written by Amanda Jackson
What is “shoppertainment?”
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
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Experiential retail Leave a Comment
28 January 2019

Scent: The quickest sense on the block

Written by Amanda Jackson
Scent: The quickest sense on the block
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
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Multisensory marketing, Scent benefits Leave a Comment
08 October 2018

It’s the age of “shopper power”

Written by Amanda Jackson
the age of "shopper power", what it means to retailers and customers
Since Amazon began 23 years ago, physical retailers have been on the back foot. But now the store is returning with a revived confidence, and the nest retail revolution is underway. It’s about providing multisensory experiences, focused personal communication...
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Experiential retail Leave a Comment
24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
12 December 2017

Enhancing the Seasonal Experience through Scent

Written by Admin
Enhancing the Seasonal Experience through Scent
The number of people shopping during the festive season is staggering.  Shoppers spent $630.5 billion during the winter holiday season in 20151.  There is a lot of spend for retailers to share, regardless of where you are in the...
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Experiential retail, Multisensory marketing Leave a Comment

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