Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
Retailers are racing to stay relevant as the global retail landscape continues to transform. Retail sales continue to be a significant revenue driver for brands – within the context of a growth of e-commerce and emergence of multiple channels...