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Tag: business impact of scent

11 December 2019

How to increase retail spend with seasonal scent

Written by Amanda Jackson
Mall Christmas blog
It’s the most wonderful time of year. In truth, it has been since October, when the first festive fairings sneaked their way onto shop shelves around the world. London’s Selfridges adopted the Christmas spirit earlier than any other department...
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Experiential retail Leave a Comment
30 November 2018

The immersive store (And how to achieve it)

Written by Amanda Jackson
Why is immersive retail experience important
When Burberry’s Regent Street flagship opened in 2012, the fashion giant’s CEO Angela Ahrendts (now with Apple’s Retail division) said: “Customers can experience every facet of the brand through immersive multimedia content exactly as they do online.” Burberry was...
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Experiential retail Leave a Comment
08 October 2018

It’s the age of “shopper power”

Written by Amanda Jackson
the age of "shopper power", what it means to retailers and customers
Since Amazon began 23 years ago, physical retailers have been on the back foot. But now the store is returning with a revived confidence, and the nest retail revolution is underway. It’s about providing multisensory experiences, focused personal communication...
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Experiential retail Leave a Comment
27 August 2018

Can retailers increase sales through scent marketing?

Written by Amanda Jackson
Can retailers increase sales through scent marketing?
Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
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Business impact of scenting, Experiential retail Leave a Comment
05 September 2017

Total Retail – what’s that?

Written by Chris Karl
Total Retail – what’s that?
No, it’s nothing to do with Arnold Schwarzenegger’s movie ‘Total Recall’. Rather, Total Retail was coined by accountancy group PwC for its annual report of the same name. In short, it refers to the need to create a unified...
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Experiential retail Leave a Comment
27 June 2017

The science and psychology of scent

Written by Admin
The science and psychology of scent
Our sense of smell is key to our emotions and memory. The power of scent and fragrance when it comes to improving our mood and enhancing our sense of well-being is well documented1. For many brands, the considered use...
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Multisensory marketing Leave a Comment
12 May 2017

Scent marketing makes happy shoppers

Written by Admin
perceptions
The fascinating trend for retailers to incorporate experiential marketing into their retail spaces is becoming increasingly popular, and as consumers experience this exciting way of shopping, the benefits are becoming very real and obvious. Sights, sounds and touch are...
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Experiential retail 2 Comments

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