The holiday season is a time of shopping and gift-buying, and it’s of paramount importance for the retail industries. The so-called ‘golden quarter’ – the three-month run from October to January including Christmas and the New Year – presents...
When Burberry’s Regent Street flagship opened in 2012, the fashion giant’s CEO Angela Ahrendts (now with Apple’s Retail division) said: “Customers can experience every facet of the brand through immersive multimedia content exactly as they do online.” Burberry was...
Since Amazon began 23 years ago, physical retailers have been on the back foot. But now the store is returning with a revived confidence, and the nest retail revolution is underway. It’s about providing multisensory experiences, focused personal communication...
Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
No, it’s nothing to do with Arnold Schwarzenegger’s movie ‘Total Recall’. Rather, Total Retail was coined by accountancy group PwC for its annual report of the same name. In short, it refers to the need to create a unified...
Our sense of smell is key to our emotions and memory. The power of scent and fragrance when it comes to improving our mood and enhancing our sense of well-being is well documented1. For many brands, the considered use...
The fascinating trend for retailers to incorporate experiential marketing into their retail spaces is becoming increasingly popular, and as consumers experience this exciting way of shopping, the benefits are becoming very real and obvious. Sights, sounds and touch are...