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Tag: brand experience

11 February 2019

What is “shoppertainment?”

Written by Amanda Jackson
What is “shoppertainment?”
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...
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Experiential retail Leave a Comment
13 August 2018

How does scent impact the hotel brand experience?

Written by Amanda Jackson
How does scent impact the hotel brand experience?
Part of the brand experience in a hotel is the architecture and design of the building and the bedrooms as well as, of course, the service. Other, less obvious elements of the brand include sound, lighting and, crucially, smell,...
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Hotel branding 1 Comment
27 July 2017

Five stores that smell good (oh, and one bus route…)

Written by Admin
Five stores that smell good (oh, and one bus route
In 1998, Joseph Pine and James Gilmore coined the term ‘The Experience Economy’, describing a future where, in order to stand out, businesses should create memorable events for their customers. Well, two decades on, it’s happening. Rather than simply...
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Experiential retail Leave a Comment

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