Part of the brand experience in a hotel is the architecture and design of the building and the bedrooms as well as, of course, the service. Other, less obvious elements of the brand include sound, lighting and, crucially, smell, which can all help to deliver a memorable guest experience.
With hotel guests becoming more and more critical and a growing desire for real experiences, hoteliers need to find ways to enhance the brand experience.
In the case of The Hotel BLOOM! in Brussels, they turned to PremiumScenting for support in transmitting their brand through the power of smell, helping to elevate their brand.
How PremiumScenting helps The Hotel to elevate their brand
Janjoris Kriele is the General Manager at The Hotel in Brussels. He explains in this short video why brand experience is so important for hotels and their guests and how PremiumScenting has helped to elevate his hotel’s brand.
The hotel commissioned PremiumScenting to create a completely unique smell to perfectly match the hotel’s brand. Kriele is convinced that this would not have been achieved with a standard off-the-shelf product.
The hotel has since received many positive comments about the scent from their guests. Review sites like TripAdvisor have recorded very positive comments about the smell.
The fact that the scent has been noticed is good, but it’s even better to see that it has been appreciated, explains Kriele.