Millennials are a much-discussed cohort of people who are currently the most sought after – and fickle – consumer group in the business world. Typically considered to have been born between the early 1980s and the mid-1990s, they have...
Customer expectation is evolving and increasing, and brands need to remain one step ahead. According to Assurant, 88% of consumers expect their experience with the companies they use to keep getting better in the future, and a report by...
As hotels become more experiential, the lobby is becoming a place that acts as an active link between the hotel and its location. Innovative hotels are placing greater emphasis on the lobby space itself, using it to facilitate interaction,...
In this ever-evolving digital world, consumers are heavily empowered by online research. Information is available at the tips of our fingers, and our propensity to browse online is only set to increase. According to UPS, four in ten purchases...
The use of fragrance in hotels continues apace – and is increasingly sophisticated. Recently, it was announced that Andaz Hotels & Resorts and The Society of Scent were developing custom scents to connect guests to unique local experiences and...
The increase in information available online has reduced the amount of time that car-buyers need to spend in car showrooms. The impact on dealerships and automotive brands has been a gear shift in terms of attracting new consumers and...
Hotels are facing many challenges. Firstly, these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...
One of the biggest buzzwords in hospitality is ‘wellness’. So it makes sense that mediscent – the use of fragrance to promote wellbeing and good health – was recently reported as a trend in hotels for 2019: and that...
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
Earlier this year Riyadh shopping centre in Saudi Arabia pledged to expand with the emphasis on ‘shoppertainment’. Meanwhile, in the US, the store Jordan’s avowed to bring on ‘shoppertainment’ to draw families in. What do they mean? Well, ‘shoppertainment’...