• Home
  • Blog
  • Categories
    • Business impact of scenting
    • Experiential retail
    • Hotel branding
    • Multisensory marketing
    • Scent benefits
The Premium Scenting Blog
  • Home
  • Blog
  • Categories
    • Business impact of scenting
    • Experiential retail
    • Hotel branding
    • Multisensory marketing
    • Scent benefits
Home  /  Scent benefits  /  New independent study reveals the incredible impact of scent on elderly care.
New independent study reveals the incredible impact of scent on elderly care
19 October 2017

New independent study reveals the incredible impact of scent on elderly care.

Written by Admin
Scent benefits 2 Comments

A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience by 9%. Besides that, the studied residents of nursing homes felt 12% happier after their bread meal (in comparison to when there is no bread scent) and felt that their quality of life increased by 10%.

Malnutrition is a big problem for the health and wellbeing of many elderly people. They can experience loss of muscle mass, low resistance, bad healing of wounds and in the end a decrease in quality of life – and, for some, with death as an indirect result. Malnutrition can have multiple causes, but one thing is for sure: elderly people need to eat right. Research showed that scent could contribute to this.

Not only the meal itself contributes to the meal experience. There are a lot of other, related factors. Environmental cues, for example scent, have a positive effect on the state of mind and consumption behavior of residents. Positive feelings ensure that the residents will eat more; negative feelings have the opposite effect. So it is important to create a happy ambiance during meals in nursing homes.

Researchers from Consumatics examined the effects of distributing a bread scent before and during meals in nursing homes. Research took place across seven nursing homes, 154 elderly people participated. During six to eight weeks different variables, including scent, were examined. When scent was tested, subjects were exposed to a bread scent before and during a bread meal. The scent was dispersed 15 minutes before the meal for 75 minutes. For the experiment a Premium Scenting scent dispenser and bread scent were used.

Results were highly interesting. They showed that dispersing a scent positively affects the experience of the meal. Residents felt happier during the meal because of the scent. The scent also contributes to the perceived taste of the meal. Residents experienced the food as tastier. This leads to higher food intake, which might lead to a healthy weight gain in the future. In this way, scent can strongly contribute to the quality of life for residents of a nursing home!

Fact is that it is important that elderly people eat enough. Nursing homes would do well to pay attention not only to the meal itself, but also to other related factors. Environmental cues like scent can contribute a lot to this.

Premium Scenting is highly skilled at designing scent programmes for care home environments. Smell is the most emotive sense and with the right scenting programme, care homes can achieve a wonderful balance of benefits to meet the needs of residents, visiting families and hard-working staff. Premium Scenting enhances environments, enabling scent of influence emotions, wellbeing and actions.

elderly care

Admin

2 Comments

  1. chen Reply to chen to chen" aria-label=' Reply to chen to chen'> Reply to chen
    April 5, 2019 at 8:47 am

    great article! You should see their faces when they get to have KFC!

  2. Tyler Johnson Reply to Tyler to Tyler Johnson" aria-label=' Reply to Tyler to Tyler Johnson'> Reply to Tyler
    September 12, 2019 at 2:43 pm

    That’s interesting that the scent released during their meal made the food taste better. I have heard that what you smell makes up a big part of what you taste, so that makes sense. If I ever have to live in an assisted living home, I’ll have to make sure to choose one that would smell good since it sounds like it makes the residents happier.

Leave a Reply

Cancel reply

Trending articles

Scent marketing solutions for retail businesses

Multi-sensory marketing is sharing the future of retail stores, offering customers sensory cues to stimulate dwell time and brand involvement.

Discover the ultimate retail experience today


Scent: an intrinsic element of the hotel brand

Our latest research-based findings provide new insight on the impact of scent in the hotel environment, its potential to build brand engagement for longer-term guest relationships and influence on physical design.

Download the Ultimate Hotel Experience report


The business impact of scenting

Understand the growing phenomenon that is scent marketing and how the world of the multi-sensory is impacting businesses today.

Read more

SUBSCRIBE TO THE PREMIUM SCENTING BLOG


BRC Queen's Award for Enterprise CEPA Ifra-image
  • Locations
  • Contact
  • Contact
  • services
  • Scent marketing
  • About
  • Careers
  • Legal statement
  • Privacy policy
  • Cookie policy
  • Do not sell my personal information
  • Supplier code
  • Manage cookies
Premiumscenting
YouTube
  • Legal statement
  • Privacy policy
  • Cookie policy
  • Manage cookies

© 2020 Rentokil Initial plc Legal statement.

Global | English
  • initial.com
  • ambius.com
  • premiumscenting.com
  • rentokil-initial.com