An intriguing story was published at the tail-end of 2019, revealing how the actor Emma Stone, it was reported in Vogue, likes to determine what the character she’s about to play smells like – and indeed, this is one...
What does Christmas smell like? Is there anything better than the smell of Christmas? The right scent can trigger memories of Christmas past, affect our moods and emotions, and make us feel nostalgic. The smell of a real Christmas...
The increase in information available online has reduced the amount of time that car-buyers need to spend in car showrooms. The impact on dealerships and automotive brands has been a gear shift in terms of attracting new consumers and...
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
Putting a loved one into residential care can be one of the most difficult decisions anyone can make. Primarily, you worry about elderly relatives’ health and wellbeing. Also, the guilt at not being able to manage their needs can...
Why is scent so useful to hotels? “We know how powerful scent can be in memory and memory formation. So, in a hotel, it makes sense to use some kind of signature scent as a unique sensory experience, which...
A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience...
Fear of going into a care home (or ‘old peoples home’ as many people still say) is a very real thing, no matter where you are in the world. A 2013 survey by Populus Data Solutions found that less...