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The Premium Scenting Blog
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    • Scent benefits

Category: Scent benefits

29 January 2020

Scented storytelling: The role of smell in an actor’s toolkit

Written by Amanda Jackson
Storytelling
An intriguing story was published at the tail-end of 2019, revealing how the actor Emma Stone, it was reported in Vogue, likes to determine what the character she’s about to play smells like – and indeed, this is one...
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18 December 2019

Premium Scenting’s top festive scents

Written by Amanda Jackson
What does Christmas smell like? Is there anything better than the smell of Christmas? The right scent can trigger memories of Christmas past, affect our moods and emotions, and make us feel nostalgic. The smell of a real Christmas...
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14 May 2019

5 ways scent marketing can impact customer experience in car showrooms

Written by Amanda Jackson
car show rooms scent marketing
The increase in information available online has reduced the amount of time that car-buyers need to spend in car showrooms. The impact on dealerships and automotive brands has been a gear shift in terms of attracting new consumers and...
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Scent benefits 1 Comment
25 February 2019

The Proustian effect – what does it mean?

Written by Amanda Jackson
The Proustian effect – what does it mean?
It’s one of the most quoted (and arguably, least read) passages in literature. But that doesn’t stop Marcel Proust’s the “À La Recherche Du Temps Perdu” from providing a lesson for us all. Proust’s seven long volumes were published...
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28 January 2019

Scent: The quickest sense on the block

Written by Amanda Jackson
Scent: The quickest sense on the block
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
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14 January 2019

What impact does scent memory have on the hotel guest experience?

Written by Amanda Jackson
What impact does scent memory have on the hotel guest experience?
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
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03 December 2018

Can scenting care homes encourage a family-friendly environment?

Written by Amanda Jackson
Encouraging a family friendly environment in care homes
Putting a loved one into residential care can be one of the most difficult decisions anyone can make. Primarily, you worry about elderly relatives’ health and wellbeing. Also, the guilt at not being able to manage their needs can...
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Scent benefits 1 Comment
22 October 2018

The scent of hospitality: An interview with Andy Myers of Sensory Marketing Consultancy, Walnut Unlimited

Written by Amanda Jackson
The scent of hospitality - Aroma use in hotels
Why is scent so useful to hotels? “We know how powerful scent can be in memory and memory formation. So, in a hotel, it makes sense to use some kind of signature scent as a unique sensory experience, which...
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19 October 2017

New independent study reveals the incredible impact of scent on elderly care.

Written by Admin
New independent study reveals the incredible impact of scent on elderly care
A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience...
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Scent benefits 2 Comments
08 August 2017

The influence of scent on care residents’ health and wellbeing

Written by Admin
Elderly care
Fear of going into a care home (or ‘old peoples home’ as many people still say) is a very real thing, no matter where you are in the world.  A 2013 survey by Populus Data Solutions found that less...
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