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Category: Multisensory marketing

28 January 2019

Scent: The quickest sense on the block

Written by Amanda Jackson
Scent: The quickest sense on the block
It’s commonly understood that smell is the most rapid-acting of all the senses, accessing brain receptors before the other senses kick in. This gives it a real advantage in sensory marketing, as scent will normally be the first sense...
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Multisensory marketing, Scent benefits Leave a Comment
24 September 2018

How does a master perfumer create a brand fragrance?

Written by Amanda Jackson
create a brand fragrance
In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
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Multisensory marketing Leave a Comment
12 December 2017

Enhancing the Seasonal Experience through Scent

Written by Admin
Enhancing the Seasonal Experience through Scent
The number of people shopping during the festive season is staggering.  Shoppers spent $630.5 billion during the winter holiday season in 20151.  There is a lot of spend for retailers to share, regardless of where you are in the...
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Experiential retail, Multisensory marketing Leave a Comment
05 October 2017

Leading neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017

Written by Admin
Two girls shopping
The multisensory revolution is fully underway – this learning from neuroscience has broken free of the lab and into the mainstream, telling us that all our senses are interconnected, they are not unimodal i.e. you do not just taste,...
Read More about Leading neuroscientist Dr Andy Myers at the Shopper Brain Conference 2017
Experiential retail, Multisensory marketing Leave a Comment
19 September 2017

What does luxury smell like? Scenting in a premium world

Written by Admin
What does luxury smell like? Scenting in a premium world
Luxury means different things to different people. For some, luxury evokes sumptuous interiors, beautiful lighting and carefully selected music. For others, it’s about a gourmet meal, or a bottle of expensive wine. In other words, luxury is an experience...
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Multisensory marketing 1 Comment
27 June 2017

The science and psychology of scent

Written by Admin
The science and psychology of scent
Our sense of smell is key to our emotions and memory. The power of scent and fragrance when it comes to improving our mood and enhancing our sense of well-being is well documented1. For many brands, the considered use...
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Multisensory marketing Leave a Comment

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