In this latest video, master perfumer, Christophe Laudamiel, takes us on a journey on how to compose a brand fragrance. Step by step, we get a unique insight into how Laudamiel approaches the composition of a brand fragrance by...
The number of people shopping during the festive season is staggering. Shoppers spent $630.5 billion during the winter holiday season in 20151. There is a lot of spend for retailers to share, regardless of where you are in the...
The multisensory revolution is fully underway – this learning from neuroscience has broken free of the lab and into the mainstream, telling us that all our senses are interconnected, they are not unimodal i.e. you do not just taste,...
Luxury means different things to different people. For some, luxury evokes sumptuous interiors, beautiful lighting and carefully selected music. For others, it’s about a gourmet meal, or a bottle of expensive wine. In other words, luxury is an experience...
Our sense of smell is key to our emotions and memory. The power of scent and fragrance when it comes to improving our mood and enhancing our sense of well-being is well documented1. For many brands, the considered use...