Millennials are a much-discussed cohort of people who are currently the most sought after – and fickle – consumer group in the business world. Typically considered to have been born between the early 1980s and the mid-1990s, they have...
As hotels become more experiential, the lobby is becoming a place that acts as an active link between the hotel and its location. Innovative hotels are placing greater emphasis on the lobby space itself, using it to facilitate interaction,...
The use of fragrance in hotels continues apace – and is increasingly sophisticated. Recently, it was announced that Andaz Hotels & Resorts and The Society of Scent were developing custom scents to connect guests to unique local experiences and...
Hotels are facing many challenges. Firstly, these aren’t the only accommodation providers in the market and have been severely disrupted by the sharing economy or peer-to-peer (P2P) platforms – such as Airbnb – indeed, it’s been estimated that by...
One of the biggest buzzwords in hospitality is ‘wellness’. So it makes sense that mediscent – the use of fragrance to promote wellbeing and good health – was recently reported as a trend in hotels for 2019: and that...
The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
Why is scent so useful to hotels? “We know how powerful scent can be in memory and memory formation. So, in a hotel, it makes sense to use some kind of signature scent as a unique sensory experience, which...
Part of the brand experience in a hotel is the architecture and design of the building and the bedrooms as well as, of course, the service. Other, less obvious elements of the brand include sound, lighting and, crucially, smell,...
Brand loyalty has never been so important to nurture. The rise of digital, the increase of real-time review sites and the ability of word of mouth to spread around the globe practically overnight, has led to more consumer awareness,...