The use of scent has a significant contribution to the hotel brand experience and is becoming an increasingly important factor in the hotel experience as a whole. The power of scent, and scent memory, in particular, is a key...
Why is scent so useful to hotels? “We know how powerful scent can be in memory and memory formation. So, in a hotel, it makes sense to use some kind of signature scent as a unique sensory experience, which...
Part of the brand experience in a hotel is the architecture and design of the building and the bedrooms as well as, of course, the service. Other, less obvious elements of the brand include sound, lighting and, crucially, smell,...
Brand loyalty has never been so important to nurture. The rise of digital, the increase of real-time review sites and the ability of word of mouth to spread around the globe practically overnight, has led to more consumer awareness,...