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    • Business impact of scenting
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    • Hotel branding
    • Multisensory marketing
    • Scent benefits

Category: Hotel branding

11 March 2020

The scent of well-being in hotels

Written by Amanda Jackson
scent of well being
The spa and wellbeing sector has grown greatly in the last decade. The global wellness industry is now estimated to be worth $4.2 trillion according to the Global Wellness Institute’s (GWI) 2017 Global Wellness Economy Monitor, with the wellness-tourism sector...
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12 February 2020

Traveller personas and the use of scent

Written by Amanda Jackson
Traveller personas and the use of scent
At some point in everyone’s life, the desire to travel has probably surpassed every other. Whereas a holiday is usually required to recharge the batteries, travel is more often about taking yourself away from what you know and the...
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Hotel branding Leave a Comment
15 January 2020

How the power of scent can upgrade any hotel experience

Written by Amanda Jackson
The hospitality industry is in a time of transformation as digital technology evolves at breakneck speed and millennials influence change and force hotels to re-evaluate how they do business. At one time, hotels would look at functional ways to...
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04 December 2019

Five amazing experiential hotels

Written by Amanda Jackson
Five experimental hotels
Scent can affect our feelings. International research institute Milward Brown found in 2009 that 75 per cent of our emotions are generated by what we smell. More recently, Premium Scenting’s study, The Business Impact of Scent revealed similar results,...
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Hotel branding Leave a Comment
30 October 2019

Scent and memory in hotels

Written by Amanda Jackson
Scent memory
Smell is one of our best-developed senses. Humans are able to distinguish some one trillion different scent combinations, and our sense of smell is highly discriminating.  Even when we struggle to identify scents themselves, we are highly adept at...
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16 October 2019

The growth of the signature scent

Written by Amanda Jackson
Signature scent
There are three key reasons to use fragrance design in a hotel. Hotels most commonly use it to provide a pleasant and enhanced environment for guests or to use it as an olfactory signal that you have arrived in...
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30 September 2019

The evolving guest stay

Written by Amanda Jackson
Evolving guest stay
As the idea of the transactional hotel recedes, the sensorial, immersive hotel is becoming the key to the future, where all the senses work holistically to deliver a top guest experience – and an authentic way to experience a...
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16 September 2019

How Millennials are shaping the way hotels operate

Written by Amanda Jackson
How Millennials are shaping the way hotels operate
Millennials are a much-discussed cohort of people who are currently the most sought after – and fickle – consumer group in the business world. Typically considered to have been born between the early 1980s and the mid-1990s, they have...
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19 August 2019

Lobby living

Written by Amanda Jackson
Prestige cars, prestige environments
As hotels become more experiential, the lobby is becoming a place that acts as an active link between the hotel and its location. Innovative hotels are placing greater emphasis on the lobby space itself, using it to facilitate interaction,...
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Hotel branding Leave a Comment
22 July 2019

9 real-life examples of how hotels use scent

Written by Amanda Jackson
9 real-life examples of how hotels use scent
The use of fragrance in hotels continues apace – and is increasingly sophisticated. Recently, it was announced that Andaz Hotels & Resorts and The Society of Scent were developing custom scents to connect guests to unique local experiences and...
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