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    • Business impact of scenting
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    • Scent benefits

Category: Business impact of scenting

27 August 2018

Can retailers increase sales through scent marketing?

Written by Amanda Jackson
Can retailers increase sales through scent marketing?
Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
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Business impact of scenting, Experiential retail Leave a Comment
22 August 2017

Can the right scent really increase in-store sales? Learn how Media Markt built fragrance into it’s store experience and incredible things happened

Written by Admin
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Europe’s largest consumer electronics retailer, Media Markt, set out to test this theory when they asked PremiumScenting to create a store scenting programme for one of their flagship stores based in The Netherlands. By offering every shopper an experience...
Read More about Can the right scent really increase in-store sales? Learn how Media Markt built fragrance into it’s store experience and incredible things happened
Business impact of scenting, Experiential retail Leave a Comment
11 July 2017

Making an entrance: the holistic effects of hotel scenting

Written by Admin
Effects of hotel scenting
Brand loyalty has never been so important to nurture. The rise of digital, the increase of real-time review sites and the ability of word of mouth to spread around the globe practically overnight, has led to more consumer awareness,...
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Business impact of scenting, Hotel branding 2 Comments
16 May 2017

Total Retail: Appealing to your sense of style through your sense of smell

Written by Admin
People and lights
Retailers are racing to stay relevant as the global retail landscape continues to transform. Retail sales continue to be a significant revenue driver for brands – within the context of a growth of e-commerce and emergence of multiple channels...
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Business impact of scenting, Experiential retail Leave a Comment

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