Europe’s largest consumer electronics retailer, MediaMarkt, set out to test this theory when they asked PremiumScenting to create a bespoke scent for one of their flagship stores based in The Netherlands. By offering every shopper an experience to remember,...
Europe’s largest consumer electronics retailer, Media Markt, set out to test this theory when they asked PremiumScenting to create a store scenting programme for one of their flagship stores based in The Netherlands. By offering every shopper an experience...
Brand loyalty has never been so important to nurture. The rise of digital, the increase of real-time review sites and the ability of word of mouth to spread around the globe practically overnight, has led to more consumer awareness,...
Retailers are racing to stay relevant as the global retail landscape continues to transform. Retail sales continue to be a significant revenue driver for brands – within the context of a growth of e-commerce and emergence of multiple channels...