A new study by Consumatics on malnutrition and quality of life in seven nursing homes examined the effect of distributing the scent of bread before and during meals. Results show that this had a positive impact on the experience...
Author Description

Wenda Kielstra
Founder and co-owner of Consumatics, a company dedicated to helping organisations such as Shell, Rabobank and Heineken, get in touch with the consumer's subconscious through science based research. Wenda believes that by truly understanding what goes on inside the modern consumer's mind, you can perfect the experience offered.
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