Our sense of smell is key to our emotions and memory. The power of scent and fragrance when it comes to improving our mood and enhancing our sense of well-being is well documented1. For many brands, the considered use...
Author Description

Prof. Charles Spence
Prof. Charles Spence is an experimental psychologist at the University of Oxford. He is the head of the Crossmodal Research group which specialises in the research about the integration of information across different sensory modalities. He also teaches Experimental Psychology to undergraduates at Somerville College. Charles has been awarded the 10th Experimental Psychology Society Prize, the British Psychology Society: Cognitive Section Award, the Paul Bertelson Award and most recently, the prestigious Friedrich Willhelm Bessel Research Award from Alexander von Humboldt Foundation in Germany.
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