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The Premium Scenting Blog
  • Home
  • Blog
  • Categories
    • Business impact of scenting
    • Experiential retail
    • Hotel branding
    • Multisensory marketing
    • Scent benefits

Author Description

Maciej Kmieciak
Maciej Kmieciak

Maciej is an experienced Premium Scenting Manager with responsibility for UK, Ireland, Nordics, Poland, South Africa and the Caribbean. Currently based in Poland but travelling a lot and loving every minute of it! Maciej believes that the foundation for Premium Scenting is truly listening to customers and understanding their objectives, creating the perfect high end scent solution highly customised to each customer and each location.

27 July 2017

Five stores that smell good (oh, and one bus route…)

Written by Maciej Kmieciak
Maciej Kmieciak
Five stores that smell good (oh, and one bus route
In 1998, Joseph Pine and James Gilmore coined the term ‘The Experience Economy’, describing a future where, in order to stand out, businesses should create memorable events for their customers. Well, two decades on, it’s happening. Rather than simply...
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Experiential retail Leave a Comment
16 May 2017

Total Retail: Appealing to your sense of style through your sense of smell

Written by Maciej Kmieciak
Maciej Kmieciak
People and lights
Retailers are racing to stay relevant as the global retail landscape continues to transform. Retail sales continue to be a significant revenue driver for brands – within the context of a growth of e-commerce and emergence of multiple channels...
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Business impact of scenting, Experiential retail Leave a Comment
12 May 2017

Scent marketing makes happy shoppers

Written by Maciej Kmieciak
Maciej Kmieciak
perceptions
The fascinating trend for retailers to incorporate experiential marketing into their retail spaces is becoming increasingly popular, and as consumers experience this exciting way of shopping, the benefits are becoming very real and obvious. Sights, sounds and touch are...
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Experiential retail 2 Comments

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