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The Premium Scenting Blog
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Author Description

Christophe Laudamiel
Christophe Laudamiel

Christophe is located in New York City, writes and lectures regularly about the sense of smell and the art of olfactory creations. He contributes to Premium Scenting’s ambient scenting collections and customized scent solutions for exclusive establishments.

19 September 2017

What does luxury smell like? Scenting in a premium world

Written by Christophe Laudamiel
Christophe Laudamiel
What does luxury smell like? Scenting in a premium world
Luxury means different things to different people. For some, luxury evokes sumptuous interiors, beautiful lighting and carefully selected music. For others, it’s about a gourmet meal, or a bottle of expensive wine. In other words, luxury is an experience...
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Multisensory marketing 1 Comment
11 July 2017

Making an entrance: the holistic effects of hotel scenting

Written by Christophe Laudamiel
Christophe Laudamiel
Effects of hotel scenting
Brand loyalty has never been so important to nurture. The rise of digital, the increase of real-time review sites and the ability of word of mouth to spread around the globe practically overnight, has led to more consumer awareness,...
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Business impact of scenting, Hotel branding 2 Comments

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