Business Impact

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Business Impact

The Business Impact of Scenting

PremiumScenting does not only create a more pleasant and memorable experience for your customers, it delivers tangible business benefits.

Multi-sensory marketing enhances the customer experience and drives brand loyalty.

  • It increases brand impact
  • It enhances mood by creating a pleasant atmosphere
  • Service is rated more favourably in scented environments

Latest research based findings provide new insight on consumer responses to smell, and highlight the business impact of experiential marketing and scenting. 

Business Impact of Scent Report >

“Research demonstrates that if you trigger a response from two of your customer's senses, brand impact increases by 30%. If three senses are triggered, it increases by 70%”

Avery Gilbert, Sensory Psychologist at Monell University

Scenting positively impacts on many key drivers of revenue.

  • It increases dwell time and intention to purchase
  • Perceived value of goods is enhanced
  • It generates incremental revenue and boosts spend per customer

“Customers will stay in scented environments for up to 40% longer”

Business Voice

“A study run by a retail brand showed that adding scents to their stores increased intent to purchase by 80%”

Nike Study

Our uniquely scented environments help reinforce brand values, enhance customer experiences and strengthen brand loyalty.

“Ambient scents increase positive product evaluations by 25%”

Scent Marketing Institute

“Customers provide a better assessment of service quality in scented environments.”

Chebat & Michan

PremiumScenting enables you to interact with customers in a whole new way.

“Of all the senses, scent is the best sensory cue for pleasant memories”

Brand Sense, Lindstrom